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Webinar: Social Media for Effective Communication and Creating an Ambassador Program
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During this webinar we will explore the two-way communication tools available through social media platforms and learn how to be more strategic with your social media planning. You will also discover how to effectively cross-promote messages across multiple platforms and optimize each post for maximum results. In addition, we will review how to establish a social media ambassador program to leverage the virality of today's technology.

When: 02/06/2020
2:00 ET
Presenter: Jennifer Trefelner, Director of Communications, Marketing and Social Media, Diocese of Palm Beach
Contact: Carol Arnold

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Jennifer Melville Trefelner, APR, CPRC, is the Director of Communications, Marketing, & Social Media for the Diocese of Palm Beach. In this capacity she serves as the designated spokesperson for the Diocese in addition to managing media relations, public relations, crisis communications, developing data-driven communication plans, and implementing new marketing initiatives. In addition, her Office of Communications oversees the production of the weekly televised celebration of the Mass, the Florida Catholic newspaper (Palm Beach edition), Diocesan digital and printed materials, and she has initiated a comprehensive plan to coordinate information disseminated on the Diocesan website and social media sites.

Jennifer has earned her Accreditation in Public Relations (APR) and is a Certified Public Relations Counselor (CPRC) through the Florida Public Relations Association (FPRA), in addition to being a member of the Counselors Network. In addition, she has earned her Crisis Communication Certification through the Public Relations Society of America. Jennifer has earned numerous awards for her accomplishments, including several FPRA State and local Image Awards, plus Chapter Awards of Distinction and Judges’ Awards.  She has also been named FPRA Member of the Year, Crisis Communicator of the Year, Communicator of the Year for a Special Event and Communicator of the Year for a Non-Profit, was a Rising Star nominee, and in the Joe Curley Rising Leader Class. 

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