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Webinar: Beyond the Spin - A Deeper Look at Public Relations
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Registration has closed. Public Relations is one of the most misunderstood professions in our day. Are we myth-makers, spin doctors, damage control experts or mere publicists? Is our profession based on science, art or both?

9/24/2019
When: 9/24/2019
2:00 ET
Where: 205 W Monroe STE 470
Chicago 60126
United States
Presenter: Daniel Torchia, APR
Contact: Carol Arnold
3123806789

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Beyond the Spin – A Deeper Look at Public Relations offers participants an eye-opening journey into the underpinnings of a noble and much-needed profession that is, alas, all too many times poorly practiced. Come with questions and an open mind and leave with greater clarity and the motivation required to become a “PR Missionary”.

Topics include: Definitions and Models of PR; Sub-Disciplines of the profession like Media Relations, Social Media and Internal Communications; Environmental vs Evaluative Research; Media Training; Strategy vs Technical Skills; drafting a plan; myth-busting and more.

Pre-read:
https://www.prsa.org/all-about-pr/

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