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Analyzing News Coverage and the Social Media Conversation

Hosted by Alex Goncalves, associate researcher at the MIT Center for Civic Media

Run date: May 18, 2017

Run time: About 55 minutes

This webinar presents helpful tools for analyzing news and the social media conversation. The presentation focuses especially on capturing and studying data from Google, Twitter and Facebook.

Alex Goncalves is an associate researcher at the MIT Center for Civic Media and a lecturer and doctoral student at Columbia University Graduate School of Journalism.

Click here to view a recording of this webinar.


How to Protect Your Online Reputation

Hosted by Richard Torrenzano, chief executive of the Torrenzano Group

Run date: April 20, 2017

Run time: About 1 hour

In this webinar Torrenzano explains how the Internet is used to destroy reputations, brands, and even lives. He exposes strategies digital critics deploy and defines ways to turn the tables on unfair attacks. He discusses the recent evolution of the web and on social media, why it is happening, and what actions Catholic communications officials can take to defend – or repair – the reputation of their diocese or organization.

Richard Torrenzano is chief executive of The Torrenzano Group, a reputation and high-stakes issues management firm specializing in building and protecting corporate reputations. He is the co-author of the highly regarded book, Digital Assassination: Protecting Your Reputation, Brand, or Business Against Online Attacks.

Click here to view a recording of this webinar.

How to Do Effective Media Training

Hosted by Ashley Noronha, instructor at Pontifical North American College

Run date: March 16, 2017

Run time: About 54 minutes

Has anyone in your organization ever given a TV interview that made you cringe? Unfortunately, people sometimes crash and burn in the pressure of the hot-seat. Because this scenario is only too common in the world of Catholic communication, Ashley Noronha provides specialized media training for priests, seminarians, and other church officials.

Noronha is instructor of media training at the Pontifical University of the Holy Cross in Rome and runs the "Media Training for Priests and Seminarians" program at the Pontifical North American College. Noronha is also the Rome correspondent for the Relevant Radio Network and formerly served as the English language official for the Vatican’s Pontifical Council for Social Communications.

Click here to view a recording of this webinar.

Strategic Use of Websites and Social Media

Hosted by Matt Meeks, chief digital officer at the Archdiocese of Los Angeles

Run date: February 16, 2017

Run time: About 1 hour and 13 minutes

In the last three years, the Archdiocese of Los Angeles has grown from a reach of 60,000 people to reaching between 3-7 million people per week via its digital, social and mobile properties. The increased reach has been largely accomplished through the creation of a digital marketing team at the service of the archdiocese at no cost to the departments, parishes or schools. This webinar provides case studies highlighting what has been learned in Los Angeles so you may see how it can help your efforts.

Matt Meeks is a senior executive with a background in media, communications, analytics and mission-driven organizational design. He has advised Hollywood studios, publishers, technology start-ups, celebrities and nation states. He is currently chief digital officer of the Archdiocese of Los Angeles and President of The OneWord Group. At the Archdiocese of Los Angeles, he built a team of 13 digital and media experts to transform the way the Church tells stories and reaches people.

Click here to view a recording of this webinar.

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CPA Webinar: The Mobile Journalism Initiative

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