Building a Subscription Appeal
How can you make your publication so appealing that people will pay for it? The Florida Catholic newspaper has consecutively campaigned its publication and found success in a three-prong approach. Let staffers of this award-winning publication share their trade secrets in designing a multifaceted approach to the your own subscription appeal, which includes mail pieces that are affordable and effective, and parish support, which is a critical component to any subscription campaign.
Presenters: Ann Borowski-Slade and Pat Spencer, The Florida Catholic
Time: Thursday, June 2 at 1:45 pm
Location: Gateway 2
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