|Master Camp Strategizing the Communications Plan|
Strategizing the Communications Plan
The world is a noisy place. Some sources report the average consumer is exposed to up to 5,000 advertising messages per day. Pope Francis has reflected “The speed at which information is communicated exceeds our capacity for reflection and judgment.” Needless to say, there is a lot of competition out there for people’s attention, so how do you rise above the clutter?
Effective church communications is more than just a fancy website, the occasional tweet or one more press release about a recurring event. That’s right, communications this day and age calls us to prioritize, strategize and plan in order to be proactive and remain relevant in today’s society.
This Master Camp will take a closer look at ministry collaboration, audience segmentation and message mapping to aid in integrated communications planning.
Target Audience: Catholic communicators charged with organizing and/or leading communication efforts at a (arch)diocese, ministry, parish or other organization.
Presenter: Katie Pesha, Executive Director of Communications, Archdiocese of St. Louis.
Time: Wednesday, June 1, 2016
9:00 - 11-30, 3:15 - 5:30
Location: Gateway 4