CPA is delighted to announce two upcoming webinars. If you have suggestions for other webinars, please fill out the form at the bottom of the page.
How to turn your Catholic publication's website into a money-maker!
Learn how to turn your website into a big money maker as CatholicPhilly.com’s team explains its advertising sales model for digital-only publishing. General manager Matthew Gambino and advertising manager Matt Ferrare discuss their experience, techniques and tools for generating significant ad revenue online.
Matthew Gambino is director and general manager of CatholicPhilly.com, the news website for the Archdiocese of Philadelphia. His 25-year career features awards as a writer and editor, plus success in business management and sales in Catholic and secular media, both in print and online.
Matt’s experience in communications provides valuable insights for building successful strategies in Catholic digital media.
Matt Ferrare is advertising manager for CatholicPhilly.com. He began his advertising sales career as an outside sales representative primarily with community magazines, then later managed a team of eight sales representatives for a Baltimore newspaper. In 2008, Matt was hired as advertising manager to lead a four-person sales staff at The Catholic Standard and Times, former newspaper of the Archdiocese of Philadelphia.
When the paper ceased publication in 2012, Matt led efforts to drive digital advertising sales for CatholicPhilly.com.
"How to turn your Catholic publication's website into a money-maker!" runs September 17 at 12:00 PM CT. Registration costs $35 for CPA members, $50 for non-members.
Click here to register for "How to turn your Catholic publication's website into a money-maker!"
Transitioning your online newspaper to an income-generating online Catholic news platform
Scot Landry will apply best practices from his recent study of successful online platform businesses to the ministry of Catholic newspapers. He will identify 20-25 ways to generate additional income for Catholic diocesan news ministries. The key is that they think of themselves as an online Catholic news platform instead of the online edition of a Catholic newspaper.
Scot Landry is President of Good Catholic Leadership Group. He has led numerous organizations, including Catholic Voices USA, iCatholic Media, The Catholic Foundation of the Archdiocese of Boston and Boston Catholic Conferences. He now provides executive recruiting, consulting and coaching services to Catholic organizations and leaders. He is the former Cabinet Secretary for Catholic Media at the Archdiocese of Boston, where he oversaw the Pilot newspaper, CatholicTV, Pilot Bulletins, Pilot Printing, the radio apostolate and where he established and grew the Archdiocese's new media ministry. Scot was awarded the CPA's Clarion Award in 2014. He is a graduate of Harvard Business School and Harvard College and lives in suburban Boston with his wife and three children.
"Transitioning your online newspaper to an income-generating online Catholic news platform" runs October 23 at 12:00 pm CT. Registration costs $35 for CPA members and $50 for non-members.
Click here to register for "Transitioning your online newspaper to an income-generating online Catholic news platform."
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