How to turn your Catholic publication's website into a money-maker!
Learn how to turn your website into a big money maker as CatholicPhilly.com’s team explains its advertising sales model for digital-only publishing. General manager Matthew Gambino and advertising manager Matt Ferrare discuss their experience, techniques and tools for generating significant ad revenue online.
Matthew Gambino is director and general manager of CatholicPhilly.com, the news website for the Archdiocese of Philadelphia. His 25-year career features awards as a writer and editor, plus success in business management and sales in Catholic and secular media, both in print and online.
Matt’s experience in communications provides valuable insights for building successful strategies in Catholic digital media.
Matt Ferrare is advertising manager for CatholicPhilly.com. He began his advertising sales career as an outside sales representative primarily with community magazines, then later managed a team of eight sales representatives for a Baltimore newspaper. In 2008, Matt was hired as advertising manager to lead a four-person sales staff at The Catholic Standard and Times, former newspaper of the Archdiocese of Philadelphia.
When the paper ceased publication in 2012, Matt led efforts to drive digital advertising sales for CatholicPhilly.com.
"How to turn your Catholic publication's website into a money-maker!" runs September 17 at 12:00 PM CST. Registration costs $35 for CPA members, $50 for non-members.
Click here to register for "How to turn your Catholic publication's website into a money-maker!"
25 tips for generating income from your website
In October, Scot Landry, the recipient of the 2014 Clarion Award and head of the Good Catholic Leadership Group, will discuss how to transition your current website into an income-generating platform. Landry will post a blog offering "25 tips" and then discuss the ones participants consider most important.
Date, time, and registration information TBA.
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